Products / VexelX

VexelX

Acquired · 2026

AI analytics that tells app publishers what changed in their revenue, why it changed, and what to do next.

Visit vexelx.ai ↗
The problem

Dashboards show what moved. Finding out why takes hours.

Revenue for an app or game depends on hundreds of linked numbers: installs, retention, ad fill, prices, partners. When revenue drops, someone has to dig through them to find the cause. By the time they do, more revenue is gone.

How it worked

A briefing that arrives already analysed.

  1. Shows what changed

    Each morning: what is healthy, what broke, and what it costs per week.

  2. Finds the cause

    Follows a map of how the business's numbers affect each other, back to the root cause.

  3. Recommends the fix

    Suggests a specific fix and turns it into an action someone owns.

Under the hood

The map behind the answers.

302

business metrics mapped

482

cause-and-effect links between them

34

fix levers it can recommend

The exit

Built at Ads Rocket. Acquired in 2026.

VexelX continues under its new owner. It's the first Ads Rocket product to find a bigger home.