Products / VexelX
VexelX
Acquired · 2026
AI analytics that tells app publishers what changed in their revenue, why it changed, and what to do next.
Visit vexelx.ai ↗The problem
Dashboards show what moved. Finding out why takes hours.
Revenue for an app or game depends on hundreds of linked numbers: installs, retention, ad fill, prices, partners. When revenue drops, someone has to dig through them to find the cause. By the time they do, more revenue is gone.
How it worked
A briefing that arrives already analysed.
- Shows what changed
Each morning: what is healthy, what broke, and what it costs per week.
- Finds the cause
Follows a map of how the business's numbers affect each other, back to the root cause.
- Recommends the fix
Suggests a specific fix and turns it into an action someone owns.
Under the hood
The map behind the answers.
302
business metrics mapped
482
cause-and-effect links between them
34
fix levers it can recommend
- Data health checksFlags when the numbers themselves can't be trusted, before anyone acts on them.
- Action centreEvery issue gets an owner and a status: investigate, resolve, or mark as intended.
- Ask in plain EnglishQuestions about the data, answered in words rather than charts.
The exit
Built at Ads Rocket. Acquired in 2026.
VexelX continues under its new owner. It's the first Ads Rocket product to find a bigger home.