Field Notes

Thoughts, findings and results from building and monetising apps. Written by Dhee Matta.

Cover image for Is AI Making Us Better Recruiters or Just Worse Humans?
Latest · AI

Is AI Making Us Better Recruiters or Just Worse Humans?

A recruiter asked a question at a pitch session that I couldn't shake: is AI making us better recruiters, or worse humans?

7 Apr 2026 · 5 min read
User acquisition5 min

OpenAI Ads: Why This Might Quietly Reshape UA Budgets

I’ve been spending a bit of time reading through OpenAI’s announcements, the follow-up coverage, and the reactions from advertisers, media, and regulators. And the more I look…

Leadership3 min

The New Corporate Signal: Health, Discipline, and Keeping Your Life in Order

Recently, during a work trip and a few conversations with industry friends, I noticed something I probably wouldn’t have picked up on as clearly a few years ago.

Leadership3 min

The Most Underrated Skill in Tech Leadership: Being Calm When Everyone Panics

A story about pressure, clarity, and the real job of a leader.

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