Field Notes
Thoughts, findings and results from building and monetising apps. Written by Dhee Matta.

Is AI Making Us Better Recruiters or Just Worse Humans?
A recruiter asked a question at a pitch session that I couldn't shake: is AI making us better recruiters, or worse humans?

Is AI Making Us Better Recruiters or Just Worse Humans?
A recruiter asked a question at a pitch session that I couldn't shake: is AI making us better recruiters, or worse humans?

OpenAI Ads: Why This Might Quietly Reshape UA Budgets
I’ve been spending a bit of time reading through OpenAI’s announcements, the follow-up coverage, and the reactions from advertisers, media, and regulators. And the more I look…

The New Corporate Signal: Health, Discipline, and Keeping Your Life in Order
Recently, during a work trip and a few conversations with industry friends, I noticed something I probably wouldn’t have picked up on as clearly a few years ago.

The Most Underrated Skill in Tech Leadership: Being Calm When Everyone Panics
A story about pressure, clarity, and the real job of a leader.
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