Products / Ad tech tools
Ad techtools
In use
Small, sharp tools for the plumbing of app advertising: who is allowed to sell your ads, and where your revenue data comes from.
Why it matters
Ad buyers check your paperwork before they bid.
Every app publishes a list of the companies allowed to sell its ad space, called app-ads.txt. When a line is missing or wrong, some buyers stop bidding. Nothing breaks and nobody tells you. Revenue is just lower.
The tools
What we use, and build for app teams.
- app-ads.txt kitAudits a publisher's live file, builds a corrected one, and shows the old and new versions side by side.
- Supply-chain mapA visual map of which ad networks and resellers are allowed to sell an app's ad space, and how they connect.
- Reporting API guideHow each major ad network's reporting API works, so revenue data can be pulled into one place.
Get a check
Want us to look at your app-ads.txt?
Send us your developer website. We'll tell you what's missing or wrong.